NDTV and DHFL Pramerica Life Insurance has launched a campaign, Behtar India, to work towards a better future for India. Charities Aid Foundation (CAF) India is committed to providing full support as an Implementing Partner to the Behtar India campaign. The core thought of the campaign is to mobilise students, ordinary citizens, corporates to join a nationwide movement that focuses on three main pillars of the campaign – Health, Hygiene and Environment.
Behtar Swasthya (Health) stage of the campaign aims to fight the scourge of mosquito borne diseases.
This stage of the campaign will look at creating awareness about the cause, prevention and mechanisms to fight such diseases. Students from all over the country are to be the crusaders of this cause.
A specifically designed competitive mechanism for schools and school students is to encourage students to collect funds through door-to-door crowd funding for protecting underprivileged kids against mosquitoes.
All contributions collected under this stage will be used to provide mosquito protection kits to underprivileged kids. These kits will include the essential precautionary kit against mosquitoes and also a health cover to fight it.
The campaign calls upon all corporates and citizens to join the movement and contribute towards the cause.