NDTV Dettol Banega Swachh India
A cleaner India will have a positive impact in eradicating health related diseases. We are proud to partner with leading news channel NDTV's Banega Swachh India campaign, to transform hygiene and sanitation habits across the country. As the managing partner, we are responsible for the overall execution of the program across the country that includes construction of toilet, communication and advocacy. CAF India will oversee the operations of the implementation activities, including periodic monitoring, strategic visioning, and donor reporting.
NDTV has launched Banega Swachh India, a 5 year ambitious program to address the rising need of hygiene and sanitation in India. The campaign aims at creating awareness about the importance of hygiene and sanitation, and also work with NGO partners to support infrastructure for construction and maintenance of toilets. The two-fold aim of this initiative is to create awareness about the importance of proper hygiene and sanitation in rural India, and raise funds to build toilets.
The campaign will have a strategic three-pronged approach to achieve the project objectives:
- Building functional toilets at individual household level in rural and urban areas.
- Creating awareness on use of toilets and other health and hygiene practices.
- Campaign, centered on changing & educating nation's mind-sets about Hygiene & Sanitation.
Considering the fact that that sticking to toilet-using behavior depends on various factors, the program will consider the following aspects when designing...Designing a 'clean' program >
Construction of toilets at schools and household level in rural/urban locationFor better hygiene practices >
The campaign plans to cover a wide range of communities, from those living in remote rural villages to small towns to slums in major cities low performing states...Covering communities >
The duration of the program is five years (2014- 2019)...Long term commitment >
Program Progress / Highlights
This nationwide campaign got formally launched on 25th September 2014. As NDTV and Dettol embark on this unique initiativeGiving back much-deserved dignity >
You will support a noble cause which is linked to dignified human living and will help one family to secure a life with dignity...Be a part of 'Cleaner' India >