Program Progress / Highlights
This nationwide campaign got formally launched on 25th September 2014. As NDTV and Dettol embark on this unique journey to make India clean and hygienic, the legendary Amitabh Bachchan supports the cause as the campaign ambassador for 'Banega Swachh India.
As part of the campaign, a 12-hour live CLEANATHON in NDTV helped raise more than Rs 281 crore, a step that will go a long way in making India a cleaner place to live in. However, there is more that is required to be done to give back the much-deserved dignity to each and every household of this country that lacks proper sanitation.
As part of the program, Banega Swachh India Bus was flagged off in October, which will cover around 400 villages across 8 states - Haryana, Rajasthan, UP, Bihar, Jharkhand, Chattisgarh, MP & Maharashtra. The objective of the bus will be to create awareness around hygiene and sanitation through interactive videos, flyer distributions, posters, hand-washing sessions and street plays.