Amazon – Gift A Smile Campaign

CAF India facilitates e-commerce giant, Amazon India's online wish-list project called "Gift a Smile". With this initiative, Amazon aims to help NGOs working in the area of children, women, elderly and other marginalised sections of the society by offering a unique opportunity to all its online buyers to donate in kind. As the Managing Partner, we assist Amazon in this campaign by reviewing and verifying the benefiting NGOs based on their contribution to social welfare activities in the last three years, through our robust due diligence process. 

The 'Gift a Smile' initiative was launched by Amazon.in, in 2014, to enable net-savvy consumers to gift instantly, directly and conveniently to beneficiaries, to a cause of their choice.           

Till now CAF India has already validated all the 29 NGOs, who are a part of this unique "in-kind" online donation program. The wishlist of NGO beneficiaries includes but are not limited to products like educational toys, books, dictionaries, sports equipment, clothes, personal  hygiene products, as well as items that will help NGOs provide vocational training (for example, beauty products for beautician courses targeting girls between 16-20 years) to help develop sustainable livelihoods.