Program Components

CAF India as a part of the Click2Clean Campaign, will focus on the three key program components. These will be:

Public Awareness

Community mobilization and public awareness are critical elements for the success of any community development intervention and this stands true for this campaign as well. Well-informed, aware and engaged community becomes even more important for this initiative as it demands each and every individual to be equally responsible for their action in keeping their locality neat and clean and ensuring that once the cleanliness drive is over, the enthusiasm and momentum of the campaign is still maintained on the ground.

The identified local NGO has a crucial role to play in creating this awareness in the community on the issues of cleanliness and mobilizing citizens to participate actively in the campaign. The sustainability of this initiative will only be ensured once the communities have been able to think, reflect and thereby bring about a change in their behavior towards cleanliness beyond the confines of their homes. 

Focused Group Discussions (FGDs), community events, camps, one on one meetings, etc. will be held at the beginning to help the communities realize and understand the significance of litter-free zones and clean localities. For greater public awareness special days, festivals etc. will also be observed and leveraged to connect with the community on this issue. Once the initiative rolls out, Click2Clean exhibitions can also be organized in various locations, (shopping malls, multiplexes, public places, parks etc.) where received pictures of unclean sites can be put up, to make citizens aware of the other ‘unclean’ part of their city. The before-after pictures can also be put up in the exhibition to showcase the impact of the initiative.

Citizen Engagement

As a next step to community awareness and sensitization, the initiative will aim at motivating and encouraging communities to engage actively in the grassroots activities from time to time. The social capital of any given community is a significant point to start with. In this case, community groups and associations like Resident Welfare Associations (RWAs), women’s groups, youth groups, market associations etc. will be identified and constructively engaged with during the course of the program.

These groups will be made aware of the campaign and eventually be engaged as active ground partners along with the local NGO, which will also ensure a greater level of ownership and sustainability of this initiative. In areas where there are no existing community groups or associations, citizens vigilance groups or student brigade/youth brigade could be formed for enhancing citizen participation and engagement.


Fostering new partnerships and linkages among the various stakeholders is another key component of this initiative. As this will be a multi layered and multi-partner initiative, it demands greater coordination and thus an even greater appreciative approach of working with each other. There will be latent dynamics and challenges in working with multiple stakeholders but the impacts of collaborative action will be ever greater. 

Thus, building partnerships and ensuring that they function effectively is very critical to this initiative. Each and every partner has a huge role to play and work collectively towards achieving the common goal of keeping their locality neat and clean.

Partnerships and networking will ensure: