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Toggle navigation
  • Home
  • About Us
    • What We Do
    • Core Expertise
    • Why Associate with us
    • Our Journey
    • Work with us
      • Senior Manager/Manager – Humanitarian Response
      • Team Leader – Programmes
      • Manager - Communications
      • Deputy Head – Corporate and Philanthropy Partnerships
      • Manager - Programmes
      • Deputy Head – Communications and Marketing
      • Lead – Civil Society Advisory and Engagement
      • Manager/Associate Manager (Knowledge Advisory & Partnerships)
    • Governance
      • Our Board
      • Management Team
    • Global Alliance
    • Legal and Financial Info
  • Support Portfolio
    • For Companies
      • CSR Program
        • Our CSR Framework
        • CSR Strategy Development
        • Program Management
        • Employee Engagement
        • Campaign Communication
        • Monitoring & Evaluation
        • Impact Assessment
      • CSR Governance
        • CSR Policy Formulation
        • CSR Committee Formation
        • Set-up Foundation
      • Employee Giving
        • Benefits of GAYE
          • Why enroll for GAYE Program
          • GAYE Partners
          • How does it work
        • Matched Giving
        • Employee Giving Newsletter
      • IICA Empanelment
      • Volunteering
    • For Individuals
      • Give Now
        • Find a Charity
        • Causes you can Support
        • Giving Campaigns
      • Plan Your Giving
        • Give As You Earn
        • Donor Advised Fund
      • Volunteering
        • Register
        • Voluntography to help NGOs
    • For NGOs
      • Get Your NGO Validated
        • Validation process
        • FAQ
      • Capacity Building
      • Project Formulation
      • Monitoring & Evaluation
      • Apply for RFPs
      • Give4Good Benefits
    • For Institutions & Foundations
      • Thematic Areas
        • Our experience
      • Grant Management
  • Programme & Impact
    • Projects
      • Education
        • Strategic Interventions
        • Our Experience
      • Health
      • Disaster Management
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    • Thematic Papers
      • Education
      • Elderly care
      • Skill Building
    • Partners
      • Donors
    • Stories of Hope
  • Giving Campaigns
    • March2Give
      • March2Give2019
      • March2Give2017 (#Resolution4Good)
        • #Resolution4Good
      • March2Give2015
    • Joy of Giving
    • Behtar India
      • Behtar India – 2
      • Behtar India – 1
    • India Floods
      • Floods in 2018
        • Kerala Floods
          • Current Situation In Kerala
          • How We Can Help
          • How You Can Support the Effort
          • Donate
          • On Ground Need Assessment by CAF India
          • Kerala Floods Support Testimonials
            • Testimonial by On Ground Partner HAI
            • Testimonial by on ground partner ODP
            • Testimonial by Head Mistress of a School in Alleppey
          • Partners & Supporters
        • North-East Floods
          • Current Situation In the North East
          • How We Can Help
          • How You Can Support the Effort
          • Donate
      • Floods in 2017
        • Donate
      • Tamil Nadu Flood Relief
        • Emergency Appeal
        • How You Can Help
        • Donate
      • J & K Flood Relief
        • An Emergency Appeal
        • Present situation in Jammu & Kashmir
        • How we can help
          • Immediate Relief
          • Rehabilitation
        • Ways to Support
        • Donate Now
      • Uttarakhand Flood Relief 2013
        • Donate
        • Challenges
        • Project Objectives
        • Disaster Response Strategy
        • Intervention of project Shaksham
        • Key Outcomes
    • Symantec Employee Assistance Fund
    • Wave Your Magic Wand
    • Kaushal India campaign
      • Goals and Objectives
      • Run for ‘Kaushal India’ campaign at ADHM 2016
      • Our Experience
      • Donate
    • Help feed the children of Nagada
    • Support Rajkumar Tiwari's Olympic dream
    • Marathwada Drought Appeal
      • Present situation
      • How CAF India is supporting
      • Implementation Strategy
      • How You Can Help
      • Donate
    • Northeast Earthquake Appeal
      • Donate
    • Coca-Cola NDTV Support My School
      • Implementation
      • Telethon 2015
      • Donate
    • Right to Sanitation
      • About the Program
        • Implementation Model
      • Solution
      • Our Experience
      • Celebrity Support
      • Right to Sanitation Challenge
      • Donate
      • Expression Of Interest - RTS
    • Dettol NDTV Banega Swachh India
      • Program Strategy
      • Campaign Pillar
      • Coverage
      • Duration
      • Program Progress / Highlights
      • Why Donate?
      • Donate
    • Aircel 'Save Our Tigers'
      • Donate
      • FAQs
      • Media Coverage
    • Amazon – Gift A Smile
      • Donate
    • Himalayan Earthquake
      • Emergency Appeal
      • Support from Sunil Chhetri
      • Survivor's Tales
        • SantamanTamang's grevious account
        • Women survivors in Karve District
      • How CAF India is supporting
      • Letter from Nepal Embassy
      • How You Can Help
      • Donate Now
    • Click2Clean
      • Present Situation
      • Goals & Objectives
      • Implementation Model
      • Program Components
      • Celebrity Support
      • Case Study
      • FAQs
      • Donate
  • Media Center
    • CCIC
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      • Why affiliate with us
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      • CCIC Report 2017
    • Latest News
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    • Newsletter
      • NGO
    • Publications
      • World Giving Index 2018
      • CAF India position paper ‘Achieving Inclusive and Sustainable Industrialization by Promoting SMEs’
      • World Giving Index 2017
        • WGI Confab
        • Agenda
        • Press Note
      • SDGs Drivers forum
      • World Giving Index 2016
      • Building Capacities of NGOs : Strengthening growth of not-for-profits through Inclusive Partnerships
      • World Giving Index 2015
      • Online Giving in India
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Coca-Cola NDTV Support My School

A nationwide assessment of schools by CAF India in 2010 identified serious gaps in water and sanitation systems, budgetary provisions and children’s hygiene practices. 

The assessment highlighted an immediate need for more investment in these components for schools - not just for child development, but as an extension of community development.

Challenges

  • 50% of Indian children aged 6-18 do not go to school. 
  • In India more than 50 per cent of girls fail to enrol in school, and those who do enrol are likely to drop out by the age of 12. 
  • More than 50% of rural schools do not have toilets for girls. 
  • Water-borne diseases are responsible for 80% of illnesses and deaths in the developing world, killing one child every 8 seconds.
  • 1,000 children die every day in India due to diseases caused by poor sanitation practices.

Approach 

  • CAF India conceptualised, designed and launched a nationwide campaign in partnership with Coca Cola, NDTV and UN-Habitat to highlight the condition of schools in rural and semi-urban India. 
  • The goal is to help create a holistic environment for children in schools so that they remain in schools. 
  • The campaign was been piloted in two schools to start with. A comprehensive situation analysis was conducted for shortlisting schools. 
  • Feasibility of interventions and delivery plan for scale up was developed.
  • The execution entails overall management and helping the on ground implementation of the campaign.

About us

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  • Core Expertise
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  • Our Journey
  • Work with us
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Support Portfolio

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Program & Impact

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  • Latest News
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