Coca-Cola NDTV Support My School

A nationwide assessment of schools by CAF India in 2010 identified serious gaps in water and sanitation systems, budgetary provisions and children’s hygiene practices. 

The assessment highlighted an immediate need for more investment in these components for schools - not just for child development, but as an extension of community development.


  • 50% of Indian children aged 6-18 do not go to school. 
  • In India more than 50 per cent of girls fail to enrol in school, and those who do enrol are likely to drop out by the age of 12. 
  • More than 50% of rural schools do not have toilets for girls. 
  • Water-borne diseases are responsible for 80% of illnesses and deaths in the developing world, killing one child every 8 seconds.
  • 1,000 children die every day in India due to diseases caused by poor sanitation practices.


  • CAF India conceptualised, designed and launched a nationwide campaign in partnership with Coca Cola, NDTV and UN-Habitat to highlight the condition of schools in rural and semi-urban India. 
  • The goal is to help create a holistic environment for children in schools so that they remain in schools. 
  • The campaign was been piloted in two schools to start with. A comprehensive situation analysis was conducted for shortlisting schools. 
  • Feasibility of interventions and delivery plan for scale up was developed.
  • The execution entails overall management and helping the on ground implementation of the campaign.