Indiana University Lilly Family School of Philanthropy and CAF India partnered on a study to understand the emerging trends of giving in India with a special focus on digital giving on February, 2023. This study looked at young Indian philanthropists and how they are different from their predecessors, and how they are changing charitable giving in India. The primary findings showed that digital giving has been preferred by 70% during the pandemic and after. However, 64 percent of respondents across all age groups mentioned cash as a regular mode of donation used by them. The primary motivation for giving is ‘compassion for those who are less fortunate’. However, the second most likely reason for giving differed between men and women i.e. men were more influenced by tax benefits whereas women were driven by a ‘sense of power’ they felt after helping others.
Charities Aid Foundation (CAF) India is a registered not-for-profit organization established in New Delhi, India in 1998 nurturing the culture of giving with impact. The imbibing of this culture emboldens our approach of creating a positive change in the community by reaching to the last mile person.
Plot / Site No.2, First Floor, Sector C (OFC Pocket), Nelson Mandela Marg, Vasant Kunj, New Delhi – 110070
